A brand style guide is critical for any business that wants to maintain a consistent brand identity. A style guide outlines the basic elements of your brand, such as colors, fonts, and logos, so that all communications are aligned and look professional. Creating a style guide should be one of your top priorities if you’re starting a business or want to refresh your existing brand strategy. Check out these tips for creating a practical brand style guide!

If you’re like most business owners, you wear many hats and juggle many tasks on a daily basis. You may not have time to focus on marketing your business effectively, but luckily some great integrated marketing tips can help boost your business without taking up too much of your time. So check out these tips and see how you can start integrating them into your marketing plan today!

Marketing is a big word with a lot of definitions. Marketing can mean different things to different people when it comes to your business. One of the most common debates among business owners is deciding between publicity and promotions. So, what’s the difference? And which one is right for your business?